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Keywords Communities of practice, knowledge management, social learning, virtual communities.) Digital world, machine learning systems, real life Growth poles: economics, growth poles, economic integration, multi-polarity, regional integration IoT, JSON, AngularJS, NodeJS, E-Business, REST. PR evaluation, communication campaign, Advertising Equivalency Value (AEV), the value of public relations, the principles of Barcelona RD&I strategies, areas of smart specialisation, the national R&D system Romanian banking system, Icelandic banking system, global financial crisis, Romania, Iceland Sustainability Ukraine, Slovakia, DCFTA, trans-border regional development, cross-border economic interaction competition, cartel, detectionempirical screens. decentralization economy growth education and training activities fiscal capacity knowledge management, intangible assets, intellectual capital, intellectual property, structural capital, customer capital labour market, in-work poverty leadership, discourse, change, Nokia, Ericsson, values, identities pension systems, ageing, financial sustainability perception, quality, technical higher education, teachers revenue teacher, student, learning process, teaching activities

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