Common Mistakes in Social Media. A Case Study on a Non-Profit Company




This article is an idea about the new social media seen as a phenomenon of socializing on the Internet, specific to the last years. We believe that this phenomenon influences the daily activity of each person, carried out within the institutionalized or free time. Social media have become the channel of direct communication between companies and consumers, and that is why companies need to pay great importance to the strategic online marketing plan and allocate the funds needed for its development.We think, like most academics and researchers, that social networks have become the cheapest and most active form of customer communication and a tool for developing and deploying online businesses. Once again, it is true that technology does not help us if we forget about the main asset of the companies, the human resource. We strongly believe and sustain the idea that the success of social networks is based on the social human character or brain. By communicating, each of us looks into the mirror of the society we live in, and we expect continuous confirmation of our way of thinking, behaving, talking, etc. This is the axis on which SM is based.In this article, we are explaining in detail that the online businesses need to avoid the frequent mistakes made in commercializing through social media channels.

Author Biography

Rocsana Tonis (Bucea-Manea), Spiru Haret University

SocpusID: in the FACULTY OF ECONOMIC SCIENCES, PhD, with 10 years of academic careerDesigner of many web sites, such us:1. NBESME: ICESBA: Research: http://cercetare.spiruharet.ro3. Journal of Economic Development, Environment and People: http://jedep.spiruharet.ro4. Annals USH. Economic Series: Qareer - http://qareer.ro6. Annual Conference on Applied Mathematics and Informatics: Review of Applied Socio-Economic Research: Simpozion National USH 2011: Centrul de Studii si Mobilitati Europene:http://csme.spiruharet.ro10. Annals of Spiru Haret University: has participate in international projects such as: Leonardo Da Vinci, Preparing Trainers in the Spirit of a High Quality Educational System Vicenza, Italy (2006) Short Term Scientific Mission Gender and Well Being, Sassari, Sardegna, Italy (2009).Rocsana is passionate of Web marketing, Marketing Simulations and Open Source Technologies.Further details on publications and research results visibility on:


Allen, Robert, 2016 US Digital Marketing Budgets: Statistics and Trends, statistics-trends/.

Chiciudean, Ion; Tones, Valeriu, Gestionarea crizelor de imagine, 2012.

Environmental Issues, 2017,

Libert, Kelsey, Consumer Survey Reveals the Efficacy of Inbound vs. Outbound, 2015

LYFE Marketing, Traditional Media vs. Social Media Advertising,, accesat Ianuarie 2017.

Start#up#ro, Industriile creative cresc în România. Cum îşi planifică viitorul artiştii antreprenori?, 2016,

Triţă, Amalia, 2014, Marketing & Social Media Architect,în-social-media-care-te-pot-costa-cariera.




How to Cite

Tonis (Bucea-Manea), R., & Gurgu, E. (2019). Common Mistakes in Social Media. A Case Study on a Non-Profit Company. Journal of Economic Development, Environment and People, 7(3), 32–48.