Consumer Attitude and Behavior towards Bio-products in Slovak Republic


  • Jana Chovancova University of Prešov in Prešov, Faculty of Management, Department of environmental management, 17. novembra 1, 08001 Prešov
  • Emília Huttmanová University of Prešov in Prešov, Faculty of Management, Department of environmental management, 17. novembra 1, 08001 Prešov



consumer attitude, purchasing behaviour, bio products, sustainability.


Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bio-products in Slovakia. 

Author Biography

Emília Huttmanová, University of Prešov in Prešov, Faculty of Management, Department of environmental management, 17. novembra 1, 08001 Prešov

Ing. Emília Huttmanová PhD


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