Investigating the Role of Excellent Model in the Competitive Market with Impact on The Economy


  • Rahil Asadi ASE , Bucharest University of Economic Studies





Abstract. Nowadays, gaining competitive advantage depends on the organization’s capability to moving towards excellence and superiority in various dimensions. Creating competition with ethical principles means that, with scientific methods and strategic planning step towards strengthening the organization performance in the competitive market. There are many ways to gain the competitive market advantage and all that need to be appropriate and accordance with the cultural, political, human and structural conditions. Between all ways, one of the solutions that is more culturally, humane, and structurally appropriate to the organizational and the local business environment, and  in practice, some organizations have proven it to be as a high-value or excellent and standard model, can name a model of  E.F.Q.M (EUROPEAN, FOUNDATION, QUALITY, MANAGEMENT).Research methodology – This paper focuses on a conceptual analysis of the relations among establishing an excellence model in the organization and gaining competitive advantage. Here the EFQM excellence model is considered as a suitable framework for achieving the competitive advantage in the market for the organization. The revision of academic literature and logical analysis are the main methodological tools.Findings –  The study shows that establishing competitive advantage foundations and excellence model in the organization and then evaluate and assessing them based on the components mentioned here, can achieve competitive advantage for the organization in the global scale, and in this sense, it is possible to define relationships and impact between each component of excellent model and those coming from the model on the competitive advantage.


. Reference

Achilov, Nurbek. “A New Marketing Paradigm for Creating Global Efficiency and Competitive Advantage of Countries.” Journal of Accounting & Marketing, vol. 05, no. 04, 2016, 10.4172/2168-9601.1000189.

Alonso, Abel D. “Resources, Competitiveness, and Socioeconomic Development: The Case of a South American Emerging Economy.” Local Economy: The Journal of the Local Economy Policy Unit, vol. 34, no. 1, Feb. 2019, pp. 68–87, 10.1177/0269094219829717. Accessed 2 Dec. 2019.

Anderson, Erin, and Barton Weitz. “Determinants of Continuity in Conventional Industrial Channel Dyads.” Marketing Science, vol. 8, no. 4, Nov. 1989, pp. 310–323, 10.1287/mksc.8.4.310. Accessed 5 Apr. 2020.

Anjaningrum, Widiya Dewi, and Habel Rudamaga. “Creative Industry: Enhancing Competitive Advantage and Performance.” Asia Pacific Management and Business Application, vol. 007, no. 03, 29 Apr. 2019, pp. 123–146, 10.21776/ub.apmba.2019.007.03.1. Accessed 19 Sept. 2019.

Bell, Geoffrey. The Competitive Enterprise : 10 Principles of Business Excellence for Increased Market Share. London, Mcgraw-Hill, 2002.

Berry, Leonard L. “Relationship Marketing of Services Perspectives from 1983 and 2000.” Journal of Relationship Marketing, vol. 1, no. 1, Jan. 2002, pp. 59–77, 10.1300/j366v01n01_05. Accessed 25 July 2019.

Brodie, Roderick J., et al. “Towards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices.” Journal of Marketing Management, vol. 13, no. 5, July 1997, pp. 383–406, 10.1080/0267257x.1997.9964481. Accessed 24 Apr. 2019.

Cowen, Tyler, and Alexander Tabarrok. Modern Principles of Economics. New York Macmillan Education, 2018.

de Berranger, Pascale, and Mary C. R. Meldrum. “The Development of Intelligent Local Clusters to Increase Global Competitiveness and Local Cohesion: The Case of Small Businesses in the Creative Industries.” Urban Studies, vol. 37, no. 10, Sept. 2000, pp. 1827–1835, 10.1080/00420980020080441.

D’Souza, Clare, and Mehdi Taghian. “Small and Medium Size Firm’s Marketing Competitive Advantage and Environmental Initiatives in the Middle East.” Journal of Strategic Marketing, vol. 26, no. 7, 4 May 2017, pp. 568–582, 10.1080/0965254x.2017.1318945. Accessed 24 Oct. 2019.

Dubey, Ashish Mohan, et al. “Effective Implementation of Competitive Advantage and Sustainable Competitive Advantage: A Conceptual Model.” International Journal of Business Innovation and Research, vol. 7, no. 5, 2013, p. 519, 10.1504/ijbir.2013.056176. Accessed 3 Mar. 2019.

Dunning, John H, and Gavin Boyd. Alliance Capitalism and Corporate Management : Entrepreneurial Cooperation in Knowledge Based Economies. Cheltenham, Edward Elgar, 2003.

Foss, Nicolai J, et al. Economic Organization, Capabilities and Co-Ordination : Essays in Honour of G.B. Richardson. London ; New York, Routledge, 2013.

Grimm, Curtis M, et al. Strategy as Action : Competitive Dynamics and Competitive Advantage. Oxford ; New York, Oxford University Press, 2006.

Hamilton, Leslie, and Philip Webster. The International Business Environment. Oxford, United Kingdom, Oxford University Press, 2018.

Huang, Kuo-Feng, et al. “From Temporary Competitive Advantage to Sustainable Competitive Advantage.” British Journal of Management, vol. 26, no. 4, 13 May 2015, pp. 617–636, 10.1111/1467-8551.12104. Accessed 26 Feb. 2019.

Jaccard, Michel. The Objective Is Quality : Introduction to Quality, Performance and Sustainability Management Systems. Boca Raton, Fla., London, 2013.

Kaleka, Anna, and Neil A. Morgan. “Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets.” Journal of International Marketing, vol. 25, no. 4, Dec. 2017, pp. 25–49, 10.1509/jim.16.0058. Accessed 3 Feb. 2019.

Langlois, Richard N. “Business Organization and the Myth of the Market Economy.” Journal of Economic Behavior & Organization, vol. 23, no. 2, Mar. 1994, pp. 244–250, 10.1016/0167-2681(94)90072-8. Accessed 20 Nov. 2019.

Petrylė, Vaiva. “DOES THE GLOBAL COMPETITIVENESS INDEX DEMONSTRATE THE RESILIENCE OF COUNTRIES TO ECONOMIC CRISES?” Ekonomika, vol. 95, no. 3, 11 Jan. 2017, p. 28, 10.15388/ekon.2016.3.10326. Accessed 18 Sept. 2019.

Porter, Leslie J, and S J Tanner. Assessing Business Excellence : A Guide to Business Excellence and Self-Assessment. London, Routledge, 2013.

Ruiz-Carrillo, Jose Ignacio Castresana, and Rubén Fernández-Ortiz. “Theoretical Foundation of the EFQM Model: The Resource-Based View.” Total Quality Management & Business Excellence, vol. 16, no. 1, Jan. 2005, pp. 31–55, 10.1080/1478336042000309857.

Rusjan, Borut. “Usefulness of the EFQM Excellence Model: Theoretical Explanation of Some Conceptual and Methodological Issues.” Total Quality Management & Business Excellence, vol. 16, no. 3, May 2005, pp. 363–380, 10.1080/14783360500053972.

TOPTAŞ, Metin. “Neomodernism: Towards A Paradigm Shift In Marketing.” TURKISH JOURNAL OF MARKETING, vol. 3, no. 2, 19 Aug. 2018, 10.30685/tujom.v3i2.40. Accessed 11 Nov. 2018.

West, Douglas C, et al. Strategic Marketing : Creating Competitive Advantage. Oxford, Oxford University Press, 2015.




How to Cite

Asadi, R. (2020). Investigating the Role of Excellent Model in the Competitive Market with Impact on The Economy. Journal of Economic Development, Environment and People, 9(2), 38–49.